International management Essay Example | Topics and Well Written Essays - 2500 words - 2

International management - Essay Example The report recommends that the plan limit the number of marketing objectives to four; identifying international markets, developing generational marketing strategies, maximizing opportunities arising out of the 2012 London Olympic Games and increasing the membership and private donor support. Data compiled by the Office of National Statistics and the Department of Culture are utilized to identify target markets in Western Europe and North America. The remaining global nations are targeted through existing Olympic Games partnerships. The core marketing strategy revolves around the use of digital media networks and interactive video technologies. The SHIPS website should be completely re-designed and social networking sites such as Facebook and Twitter should be utilized to market the SHIPS product to younger people. The report recommends that a full-time marketing manager be hired to oversee all aspects of the marketing plan, its implementation and the evaluation of outcomes. A budget of $140,000 pounds has been identified to implement the marketing strategy and a timeline of 23 months has been established leading up to the opening of the 2012 Olympic Games. London’s Ships of Historic Interest Partnership (SHIPS) is dedicated to the preservation of the unique heritage of Britain as a maritime nation. Its seven historic ships provide an orientation and education to visitors about the important role that sea trade played in helping to shape the economy of Britain and several other European nations as well (londonships.org). One of the major challenges that SHIPS faces is to expand the scope of its message to target audiences outside of the United Kingdom where few people know of the historic ships as a potential tourist destination during visits to London. This comprehensive marketing assessment provides analysis and

Swedish Daddies Essay Example | Topics and Well Written Essays - 1250 words

Swedish Daddies - Essay Example I am happy that it is possible for a woman to pursue both her career and dedicate some time for her family. However, striking a work-life balance is not an easy task considering the structure of many American companies. In my view, the American companies should follow the example of Sweden, Germany, and Iceland. This paper will provide a critical reflection on whether American companies should give both men and women an opportunity to balance work and family. Although I am currently undertaking my studies, I intend to have a remarkable balance between work and family. I am pursuing a career that interests me, but I believe that it is good to have a family. Therefore, in the future, I will have a family and I would want to be an influential mother to my children. Therefore, I have to strike a balance between my career and family life. When I begin looking for a job, I will consider companies with flexible working hours so that they can grant me an opportunity to participate positively in the growth of my children. In my view, a parent has a weighty responsibility of ensuring that children grow up to become responsible people. It is the role of a parent to set examples for children. I intend to be such a parent since I want to give my family the attention it deserves (Shaw, 2013). On the other hand, I want to develop a successful career because it will add to my level of satisfaction. In addition, to the financial stability that comes with stable finances that come with a successful career, I want to build a career that can help me make a positive impact in the world. A close analysis of the mindset of corporate America reveals that it does not allow women to balance both career and family commitments. Capitalism has overwhelmed the American society with companies pushing workers to perform more and more. With the increased emphasis on productivity, employees face the compulsion of working for long hours. Therefore, they have limited time to dedicate to their